‘Influencing is not just about getting your own way, it is about working together and building relationships to achieve the outcomes that the business needs’. The Up Group spoke with Sakina Najmi, Vice President Marketing at Tractable. Sakina shares her favourite leadership quotes, her advice on prioritising D&I and her career highlights to date.

Anca Condrea, Director at The Up Group, caught up with Boukje Taphoorn, Chief Marketing Officer of bol.com, the largest online retailer in the Netherlands and Belgium. Boukje shares her thoughts on why it’s important to find a brand voice before taking a stand on social issues and how bol.com are doing exactly that. During a recent win at the Dutch Marketing Awards, the judges described Boukje as ‘a marketer with a mission’ and here you can read why.

This week for our Meet the Masters series, we talk to the Chief Marketing Officer of Gousto, Tom Wallis. Tom shares with us his thoughts on what makes a great marketing leader, how his metric-driven approach helps build high-performing teams, and reflects on the leadership lesson he has been reminded of over the past year.