Rosie Samuels

Head of Marketing and Growth


Close-up of a smiling woman with blonde hair, wearing a white eyelet top and silver jewelry, standing indoors.

Rosie is Head of Marketing & Growth at The Up Group, where she leads the firm’s brand, marketing strategy, and growth initiatives across key European markets.

Rosie brings extensive experience from the venture capital ecosystem, having held senior marketing and platform roles at leading UK venture firms. Most recently at AlbionVC, a ~$1bn AUM fund, she worked closely with founders on their scaling journeys, developing partnerships and platform initiatives that delivered value across the portfolio.

Prior to AlbionVC, Rosie led marketing at Pembroke VCT, where she was responsible for shaping the firm’s brand, positioning and communications strategy.

At The Up Group, Rosie focuses on strengthening the firm’s brand, accelerating growth, and expanding its reach across the European tech ecosystem.

Rosie holds a BA in English from the University of Nottingham, the IMC Certificate and the CIM Certificate in Professional Marketing. Having previously worked as a ski instructor, she enjoys getting outdoors whenever possible and spending time walking her beloved cavapoo, Rufus.