DAZN, CEO
Company background
DAZN is the world’s leading sports streaming platform, operating at the forefront of a rapidly growing global OTT market. With over $4bn in funding and millions of subscribers across multiple international markets, the business has redefined how fans access live sport—offering a flexible, digital-first alternative to traditional broadcasters.
With ambitions to become the global “home of sport” and scale into a multi-billion dollar business, DAZN entered a critical phase of growth—requiring transformational leadership to drive international expansion, product innovation and long-term value creation.
The approach
The Up Group was engaged to lead a global search for a world-class CEO capable of operating at scale within a high-growth, consumer-focused digital business. The brief required a rare combination of strategic leadership, operational excellence and deep experience in subscription, content or platform-led businesses.
We conducted an extensive international search, engaging senior leaders across global media, technology and consumer platforms. The process was highly rigorous and stakeholder-led, with close alignment across DAZN’s Board and investors, and a competitive shortlist of high-calibre candidates.
The impact
The search resulted in the appointment of Shay Segev as CEO, bringing a proven track record in scaling global, digital-first businesses and driving significant commercial transformation.
His appointment marked a pivotal moment for DAZN, strengthening leadership at a critical inflection point and enabling the business to accelerate its global expansion, enhance its product offering and execute on its ambition to become the leading destination for sports fans worldwide.
