Excellence in Marketing

 
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Winner

John Veichmanis - Farfetch

Farfetch has seen tremendous growth in the last year, passing the $1bn turnover point and operating in 190 countries. 2017 saw unprecedented growth.

John and his team are responsible for all demand generation, with marketing at the core of this. Previously brand and digital performance marketing were two separate teams. As CMO he has brought them together and is proud of uniting these teams. He has fundamentally driven a new approach to marketing at Farfetch. A quarter of his team are data scientists and analysts, and another quarter are engineers. Importantly they are all working together to solve customer problems.



Runners up

 
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Darryl Bowman - Funding Circle

As global CMO Darryl is challenging the ways companies market to small and medium sized businesses. Having undertaken a global rebrand in multiple languages, Funding Circle has the ambition to become one of the few global brands in the SMB space. To support this ambition, Funding Circle has recently begun a provocative integrated advertising strategy. Darryl’s team spans the US, UK and Europe. As a result of their brand efforts, coupled with their deeply analytical approach to performance marketing, Funding Circle has helped companies around the world unlock 75,000 jobs and generate.

 

Maya Moufarek - ChemistDirect & Pharmacy2U

ChemistDirect and Pharmacy2U merged in 2016 and Maya became CMO for the whole group. Since the merger, Maya and team have overhauled the brand strategy and the entire online experience.

Pharmacy2U is the fastest growing pharmacy group in the UK. Website traffic and online registrations have risen dramatically and customer acquisition has grown 350% year-on-year. This is equivalent to opening 15 physical pharmacies a month.

Maya and team have also quantified the effects Pharmacy2U has on patients and the NHS. The firm has been invited to advise on how to ease the strain on the NHS, including meeting with Theresa May’s special advisor.

 

Shortlisted

David Sandström - Klarna

Johnny Devitt - Paddy Power Betfair

Katie Prentke English - Nutmeg