2016

Excellence in Marketing

 
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Winner

Joe Cross - TransferWise

As the 10th person to be employed by TransferWise, Joe Cross has helped build the marketing function and brand of a company that has grown to more than 300 employees.

He has established TransferWise as a true challenger brand, delivering eye-catching ad campaigns and some of the most visible content and experiential marketing initiatives in the UK and US last year. He oversaw and led a full rebrand, which involved launching the company’s above-the-line advertising and growing it as a means of building the brand and directly acquiring customers. He’s also pioneered the use of social media and content marketing to drive customer evangelism around TransferWise.

Joe has recently been promoted to General Manager USA and is now tasked with launching and growing TransferWise in the world’s largest market.


Runners up

 
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Nikki Lambert - Spotify

Spotify’s brand awareness is now at an all-time high and this is in no small part due to Nikki Lambert and her team. The online music streaming market leader enjoyed a landmark year in 2014, hitting 60 million users and securing and activating multiple major partnerships with the likes of the BBC, Vodafone, Uber, Shazam and Sony PlayStation.

A significant proportion of the subscriber growth was in Europe where Nikki heads up Spotify’s consumer marketing efforts, educating the audience and giving them reasons to try the service. She is particularly active in attracting a student audience to Spotify. And although the partnership deals are the result of cross-department co-operation, bringing these partnerships to market, driving their awareness and making them relevant and meaningful to a consumer audience is very much the responsibility of Nikki’s team.

 

Charlotte Harper - ZPG

Zoopla is now the UK’s best-known property portal. Marketing under Charlotte Harper’s guiding hand was at the centre of the company’s growth. She was part of the leadership team that led the IPO process internally, successfully conveying the depth, breadth and effectiveness of marketing communications to support the high valuation of the company.

At the heart of Zoopla Property Group’s communications is an integrated marketing strategy revolving around a ‘smart knows’ idea. Charlotte introduced the concept of ‘smarter property search’, which has burrowed its way into the very fibre of the brand and is now a part of the company’s DNA.

Charlotte was also responsible for rationalising and strengthening the Zoopla Property Group brand portfolio post-merger with the Daily Mail Property Group in 2013, redefining the portfolio into two clear brands – Zoopla and Primelocation. This brand identity helped unify the company culture which has underpinned Zoopla Property Group’s extraordinary growth.

 

Shortlisted

Laurence Bret Stern - LinkedIn

Burkhard Henn - Verivox

Cian Weeresinghe - Secret Escapes

Lesley Eccles - FanDuel

Maia Guarnaccia - YOOX Group

Ottokar Rosenberger - Hostelworld Group

Iqbal Gandham - Nutmeg